In February 2023, Conductor acquired Searchmetrics in a big enterprise SEO merger. So, it is only natural for the two well-known tools to eventually become on a unified platform. However, as of now, the two tools are operating as individual software.
In this blog, we're pitting these two high-performing tools against each other to help you pick one that suits your requirements. We will explore their target users, pros, and cons before comparing their key features. Without further ado, let's begin!
Meanwhile, you can also checkout Scalenut - the No 1. superior choice for gaining comprehensive insight into the top SEO planning and optimization options available in the market. Want to experience the power of Scalenut for yourself? Sign up now for a free 7-day trial.
What is Conductor?
Conductor is an enterprise-level SEO tool that helps businesses optimize their content performance and gain valuable audience insights. The platform allows users to track how their content performs in local markets and identify which content generates the most organic traffic.
Apart from workflow management, this organic marketing platform also provides keyword insights, making it easier for users to optimize their content for search engines. Its user-friendly interface and high satisfaction rate make it popular among SEO professionals.
An SEO space market leader, Conductor also provides valuable competitor insights, allowing businesses to track their competitors' strategies and rankings and identify ways to outperform them. However, it lacks backlink analysis tools and website analytics insights that other SEO platforms may offer.
Overall, this is a great tool for businesses looking to optimize their search engine performance, analyze competitors, and run successful content campaigns.
If you are considering between Brightedge vs Conductor, we have covered their in-depth comparison on pros, cons, and pricing in another blog.
Conductor Features
- SEO Platform: Conductor offers an all-in-one solution that enables enterprises to speed up their SEO endeavors and achieve their maximum potential. With this platform, users can conduct keyword research, monitor rankings, create compelling content, and accomplish much more.
- Site Health Optimization: Conductor lets you enhance your website's organic visibility by performing technical site audits using world-class tools. Besides, you can conduct A/B tests and easily make changes to any page with push-button edits that go live instantly.
- Impact Measurer: With this feature, you can track your content's performance and determine your impact using automated content change detection that correlates your team's actions with results.
- Create Winning Content: You can create content that stands out in search results by discovering content and optimization opportunities that have the highest potential impact.
- Keyword Tracker: You can achieve high rankings in search engine results pages and increase your market share by tracking the visibility of all your digital assets, including domains, social media pages, and Amazon listings.
Who Should Use Conductor
- SEO specialists
- Content marketers
- Digital marketing professionals
Pros of Conductor
One of the standout features of Conductor is its comprehensive platform that offers users access to multiple tools, all in one place. The platform's customer service is also excellent, with a dedicated onboarding team that guides users through the platform and provides support when needed.
This leading enterprise organic marketing platform offers content recommendations that are particularly impressive, providing users with actionable insights to help them achieve their goals. These recommendations are based on extensive data analysis, showing users exactly where their websites can be improved.
Cons of Conductor
Conductor offers valuable competitor insights but lacks content evaluation, critical action points, and content briefs. This global platform also lacks tools to support writers and strategists in creating comprehensive, user-intent-driven content.Conductor offers valuable competitor insights but lacks content evaluation, critical action points, and content briefs. This global platform also lacks tools to support writers and strategists in creating comprehensive, user-intent-driven content.
Also, check out our blog on the best Conductor alternatives to get in-depth details)
Who Should Use Conductor
- SEO specialists
- Content marketers
- Digital marketing professionals
Conductor Cost
Conductor doesn't share its pricing on the website. The company’s pricing structure is based on the size of the organization and the level of support required.
Recommended reads:
Decoding the SEO Duel: Conductor vs Moz
What is Searchmetrics?
Searchmetrics provides enterprise-level global SEO software solutions that can help businesses improve their online presence and increase their search engine rankings. The CEO of Searchmetrics is Matt Colebourne. This tool has a powerful presence in the SEO industry.
Searchmetrics Features
- Searchmetrics Suite: Their flagship offering, the Searchmetrics Suite, comprises four core categories, each with specialized features and tools.
- The first category, Research Cloud, offers access to market research, competitive intelligence, and content performance analytics.
- The second category, Content Experience, focuses on content analysis and optimization.
- The third category, Search Experience, concerns SEO performance and monitoring.
- Lastly, the fourth category, Site Experience, provides tools and features to help optimize website structure and validate internal links.
- SEO Data: With this tool's SEO data, users can easily conduct on-demand market research and enhance their decision-making process.
- Partner Program: Leverage the industry expertise, software, and exclusive benefits offered by this partner program to deliver exceptional value to your clients.
- API: If you require search engine ranking data, keywords, organic content information, or competitor data for your online tool or application, Searchmetrics' API provides the perfect integration solution.
- Solutions for Retail: Utilize the Solutions for Retail feature to gain a thorough comprehension of your target audience's needs and desires, thus increasing your product sales.
If you are considering between Brightedge vs Searchmetrics, read here for their in-depth comparison on pros, cons, and pricing in another blog.
Pros of Searchmetrics
Searchmetrics has several benefits, including actionable unique business insights, customizable dashboards, and integration with other tools. This technology company also has a user-friendly interface and excellent customer support.
Using Searchmetrics, businesses can improve online visibility, drive traffic to their website, and achieve marketing goals.
Cons of Searchmetrics
As per some online reviews, its UX is not super intuitive. Thus, users may find it tough to navigate. Besides, the tool doesn’t offer a free trial or freemium version.
Searchmetrics Cost
Searchmetrics doesn't provide pricing information on its website, but interested parties can schedule a consultation with a representative. The estimated starting price of the software is around $450.
Recommended reads:
Scalenut vs Searchmetrics: Comparison of Top SEO Solutions
Searchmetrics alternatives to take your DigitalDigitak Marketing to the Next Level
Conductor vs Searchmetrics: In-depth Feature Comparison
In this in-depth feature comparison, we'll take a closer look at each tool and compare them based on their features.
Conductor vs Searchmetrics: Content Lifecycle Coverage
Conductor offers a comprehensive content lifecycle coverage, from content research and ideation to creation, optimization, and distribution. The platform's content insights and analytics feature provides real-time data on content performance and suggests recommendations to improve engagement.
Searchmetrics also offers a complete content lifecycle coverage. Its content optimization feature uses AI to suggest improvements in content structure, keywords, and metadata. The tool also provides a content editor to simplify the writing process.
Winner: Tie. Both tools offer comprehensive content lifecycle coverage.
Conductor vs Searchmetrics: Keyword Planning
Conductor's Keyword Explorer provides data on keyword volume, competitiveness, and trends. The tool also includes a Keyword Difficulty feature that helps businesses identify the difficulty level of ranking for a particular keyword.
Searchmetrics' Research Cloud provides keyword analysis, search volume, and competitive data. The tool also includes a keyword research feature that helps businesses identify relevant keywords for their content.
Winner: Tie. Both tools offer robust keyword planning features.
Searchmetrics vs Conductor: Competitor Analysis
Searchmetrics stands out with its comprehensive suite of tools that deliver in-depth insights into competitor strategies. Through its tools, Searchmetrics enables businesses to track their competitors' keyword rankings, backlink profiles, and content strategies, thus providing an edge in identifying areas of improvement and remaining competitive.
While Conductor also offers some competitor analysis tools, they fall short of the comprehensiveness provided by Searchmetrics. Conductor's tools provide insights into keyword rankings and content performance, but they lack the detailed backlink analysis available through Searchmetrics.
Winner: Searchmetrics
Conductor vs Searchmetrics: Ease of Use
Conductor's interface is user-friendly and easy to navigate. The platform provides a customizable dashboard, making accessing the most vital features easy. The platform's customer support is also highly responsive.
Searchmetrics' interface is intuitive and easy to use. The platform provides a personalized dashboard customized according to the user's needs. The tool also provides access to a wide range of educational resources.
Winner: Tie. Both tools are user-friendly and easy to use.
Conductor vs Searchmetrics: Which is Better?
Based on the feature comparison above, it's difficult to declare one tool as better than the other outright. Both Conductor and Searchmetrics have their strengths and weaknesses, and the right choice ultimately depends on the specific needs and budget of the business.
When it comes to most SEO and content marketing features, both tools offer vital services that provide valuable data and insights. That said, if you're an organization prioritizing AI writing and cost-effectiveness, we have another tool you can rely on – Scalenut.
Scalenut: A Better Alternative to Brightedge and Conductor
Scalenut is an AI-powered content optimization platform designed to streamline your content creation process and improve your organic search engine rankings.
With real-time content analysis, optimization recommendations and keyword research features, Scalenut offers advanced functions to enhance your content's performance.
Here’s how Scalenut helped a leading Pharmaceutical brand add 100K traffic to their website.
Scalenut offers
- Keyword Planner and Cluster Creator
- Outline Generator
- Cruise Mode (Article Writer)
- Content Optimizer
- SEO Content Editor
- Traffic Analyser
Keyword Planner
The Scalenut Keyword Planner helps you achieve topical authority in your industry and specific niche. You can insert your niche topic in Scalenut’s Keyword Planner to generate a report that groups relevant keywords together.
This report lets you view metrics like relevance, CPC, and search volume under one tab. You do not need to juggle between multiple columns or tabs as you do in SEO tools like Ahrefs or Ubersuggest to find relevant metrics that matter to you.
If you are a content writer, you may have one seed keyword to target for each blog piece. In that case, you will need a list of relevant keywords to optimize your content for better ranking. That’s why the Scalenut content editor suggests relevant key terms your competitors’ content is currently ranking. This allows you to easily outcompete your competitors without doing hours of manual research.
Content Outline Generator
In Scalenut, you can create an AI-generated outline automatically or build a custom version by comparing top-ranking web pages under a single tab. With this information in one place, you can easily find content gaps, add frequently asked questions, and restructure your outline with the drag-and-drop option within minutes.
Moreover, Scalenut provides additional features like writing points and social listening tools to generate questions from forums like Quora, Reddit, and search results. This ultimately reduces the time taken to search and create an outline manually.
Cruise mode
Scalenut has an in-built AI writer to help you create quality long-form content at scale. The cruise mode function allows users to generate the first draft of their outline in less than 5 minutes. Once you have the first draft, compare it with your competitor's content. This helps you see what points and subheadings you have missed. Instead of juggling multiple tabs, you can find all your competitor's content under the research tab.
Moreover, you can fine-tune the AI-generated copy in Cruise mode using the rephrase, shorten, or expand options. You can generate additional information for each section using the write and instruct tools in the editor tab. Altogether, this gives you complete control over AI and allows you to generate brand-relevant content within minutes.
Content Optimizer
One of the biggest obstacles for content writers and bloggers is producing rank-ready content. You might be spending hours and hours ensuring every piece of content you publish is optimized to rank on Google or other search engines.
However, manually checking the keyword density and finding relevant keywords to target can be a hassle. In situations like this, a reliable content report can boost your confidence that a piece of content is optimized for search. That's why Scalenut's Content Optimizer grades your content to generate a score and necessary suggestions to help you find a place at the top of the SERP.
Moreover, you can use the fix-it button to auto-optimize your content based on the suggestion list. This eliminates manual editing time and acts as a supporting tool to fine-tune your content.
SEO Content Editor
Scalenut has advanced NLP and machine learning technologies to help you create content that ranks on the first page of the SERP for target keywords. You can see real-time NLP scores and custom SEO suggestions to improve your content.
Scalenut's SEO editor evaluates your content from different angles, like keyword density, links, content depth, key terms, and more.
Scalenut Traffic Analyser
Scalenut's traffic analyzer has two sections: Insights and Inventory.
The Inventory section of the Traffic Analyzer lists all the pages presented in your domain. This gives you a comprehensive view of all your content.
The Insights section breaks down the website performance data into different categories to help you interpret the metrics.
Along with basic details like overall traffic, impressions, average position, and CTR, you can also access complete details about the top gainers and top losers.
The top gainer's section displays all the keywords and pages that earned increased traffic, CTR, impressions, and ranking. In contrast, the top losers section lists all the keywords and pages that experienced a dip in performance. These insights ultimately help you spot underperforming content and optimize it for better ROI.
Further, you can get an overall view of keywords and pages that are generating more traffic impressions and ranking higher in the SERP.
As the source of traffic also plays a significant role in evaluating content performance, the insights reports also present device distribution, position distribution, and Click-through Rate.
Overall, the traffic analyzer report gives you all the data required to make strategic content decisions.
Pros & Cons of Using Scalenut:
Pricing
Who can benefit from Scalenut?
- SEO strategists are managing a team of writers.
- Content heads who are responsible for creating content briefs
- Writers who run a small team
- Writers who create SEO-based long-form blogs and articles
- Marketers who manage social media channels and content editing activities
What do users think about Scalenut? (User Reviews)
- G2 review - 4.7/5 stars
- Product hunt review - 5/5 stars
- Capterra review - 4.8/5 stars
All plans come with a 7-day free trial period, so you can explore Scalenut's features before committing to a plan. So why wait? Try it out for yourself.
.svg){kind=small}
