Complete List of Searchmetrics Alternatives (2024)

Scalenut is an AI-powered SEO and Content Marketing Platform that offers the same features at a more economical price range. Sign up for a 7-day trial today and witness its efficiency for yourself!

12 Searchmetrics Alternatives You Must Check Out!

Scalenut
Moz Pro
SE Ranking
SEOClarity
SEMrush
Spyfu
Raven Tools
Ahrefs
BrightEdge
iSpoinage
Cognitive SEO
Siteimprove

Read on to learn about these Searchmetrics alternative tools in detail.

#1 Scalenut - Best alternative to Searchmetrics

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Scalenut home page - a good choice for an SEO Clarity Alternative

Scalenut is an AI-powered content management platform that offers a comprehensive set of tools for enhancing your SEO and content marketing strategy. With features such as the Content Optimizer, Keyword Planner, and AI SEO Blog Writer, it streamlines the entire content creation process from production and planning to optimization.

The platform's user-friendly interface and intuitive features allow users to optimize content using the best SEO practices and SERP results. Besides, Scalenut offers a full suite of features for crafting compelling marketing copies that drive action. Let's learn about its features in detail below.

Scalenut Features

Keyword Planner

The Scalenut Keyword Planner helps you achieve topical authority in your industry and specific niche. You can insert your niche topic in Scalenut’s Keyword Planner to generate a report that automatically groups relevant keywords together.

Scalenut Keyword Cluster with multiple keyword clusters with keyword difficulty, intent, and search volume.

This cluster report lets you view metrics like relevance, CPC, and search volume under one tab. You do not need to juggle between multiple columns or tabs as you do in SEO tools like Ahrefs or Ubersuggest to find relevant metrics that matter to you.

Scalenut in-built content research hub listing ideal keywords to use while optimizing content.

Usually, when you start working on a blog, you’ll have one seed keyword to target for each blog piece. In that case, without an AI-powered tool, you may have to manually search secondary keywords that help you rank your content. However, with Scalenut, you can eliminate the additional time spent on keyword research.

Scalenut content editor will suggest relevant key terms relevant to your topic. This comprehensive keyword list also includes all the key terms used by the top-ranking page. Hence allowing you to easily outcompete your competitors’ content without doing hours of manual research.

Content Outline Generator

In Scalenut, you can create an AI-generated outline automatically or build a custom version by comparing top-ranking web pages under a single tab. With this information in one place, you can easily find content gaps, add frequently asked questions, and restructure your outline with the drag-and-drop option within minutes.

Scalenut AI-powered outline builder presents content outline and competitor content analysis.

Moreover, Scalenut provides additional features like writing points and social listening tools to generate questions from forums like Quora, Reddit, and search results. This ultimately reduces the time taken to search and create an outline manually.

Cruise mode

Scalenut in-built content research hub listing outline of top-ranking pages for easy navigation.

Scalenut has an in-built AI writer to help you create quality long-form content at scale. The cruise mode function allows users to generate the first draft of their outline in less than 5 minutes. Once you have the first draft, compare it with your competitor's content. This helps you see what points and subheadings you have missed. Instead of juggling multiple tabs, you can find all your competitor's content under the research tab.

Scalenut in-built templates to use AI to generate content for your blog. ‍

Moreover, you can fine-tune the AI-generated copy in Cruise mode using the rephrase, shorten, or expand options. You can generate additional information for each section using the write and instruct tools in the editor tab. Altogether, this gives you complete control over AI and allows you to generate brand-relevant content within minutes.

Content Optimizer

One of the biggest obstacles for content writers and bloggers is producing rank-ready content. You might be spending hours and hours ensuring every piece of content you publish is optimized to rank on Google or other search engines.

However, manually checking the keyword density and finding relevant keywords to target can be a hassle. In situations like this, a reliable content report can boost your confidence that a piece of content is optimized for search. That's why Scalenut's Content Optimizer grades your content to generate a score and necessary suggestions to help you find a place at the top of the SERP.

Moreover, you can use the fix-it button to auto-optimize your content based on the suggestion list. This eliminates manual editing time and acts as a supporting tool to fine-tune your content.

SEO Content Editor

Scalenut has advanced NLP and machine learning technologies to help you create content that ranks on the first page of the SERP for target keywords. You can see real-time NLP scores and custom SEO suggestions to improve your content.

Scalenut Content Optimizer indicating content SEO score based on different on-page seo parameters.

Scalenut's SEO editor evaluates your content from different angles, like keyword density, links, content depth, key terms, and more.

Scalenut Traffic Analyser

Scalenut's traffic analyzer has two sections: Insights and Inventory.

The Inventory section of the Traffic Analyzer lists all the pages presented in your domain. This gives you a comprehensive view of all your content.

The Insights section breaks down the website performance data into different categories to help you interpret the metrics.

Along with basic details like overall traffic, impressions, average position, and CTR, you can also access complete details about the top gainers and top losers.

Scalenut Traffic Analyser reporting top gainers and losers to summarize your website performance.

The top gainer's section displays all the keywords and pages that earned increased traffic, CTR, impressions, and ranking. In contrast, the top losers section lists all the keywords and pages that experienced a dip in performance. These insights ultimately help you spot underperforming content and optimize it for better ROI.

Further, you can get an overall view of keywords and pages that are generating more traffic impressions and ranking higher in the SERP.

As the source of traffic also plays a significant role in evaluating content performance, the insights reports also present device distribution, position distribution, and Click-through Rate.

Scalenut Traffic Analyser shows your traffic source from different devices and position distribution.

Overall, the traffic analyzer report gives you all the data required to make strategic content decisions.

Pros

Scalenut leverages advanced AI technologies to produce optimized content for search engines and engage the intended audience.
The custom tone of voice allows you to adapt quickly to different niches and brand voices.
Easily view all the top-ranking blogs for your target keywords under one tab. This allows you to find the content gaps and manually add them to the outline with a click.
Additional features like NLP terms, competitor content analysis, questions, and statistics can help you drastically improve the first draft without manually conducting basic-level research.
Automated outline builder, SERP analyzer, competitor content analysis tools, simple user interface, ease of use etc., are added perks of using Scalenut.
You can create supporting social media copy and short-form content using the AIDA, PAS, BAB, and other 45+ ready-to-use templates.

Cons

Scalenut has a steep learning curve for a beginner to navigate the platform, but it also offers an expansive help center and boot camp to help with navigating the platform easily.

Pricing

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Essential Plan: This plan caters to the needs of solopreneurs and freelancers looking for robust content creation tools. With this plan, you get access to five SEO reports and up to 100,000 AI-generated words every month, all starting at just $19/month, paid annually.
Small Business Growth Plan: This plan is custom-made for startups and small businesses that want to elevate their content game. You get unlimited AI-generated words, 30 SEO reports, and advanced features like Instruct AI to Write and Topic Clusters, all starting at $39/month, paid annually.
Pro Plan for Large Teams: The Pro Plan provides top-quality content at scale for established businesses and large teams. This plan comes with all the features of the Growth Plan, a dedicated customer success manager, and multi-user support, priced at $74/month paid annually.

Best Suited For

Entrepreneurs
SEO experts/professionals
Agencies
Marketing managers
SEO strategists
Freelance writers
Content Creators

Searchmetrics Alternative #2. Moz

Moz Pro home page featuring its tool functions

Moz Pro is a useful tool for marketers who want to keep track of their website's performance. It is an excellent alternative to BrightEdge because it offers many of the same features, including keyword tracking, site auditing, and on-page optimization tools.

Moz Pro is a great tool for SEO (Search Engine Optimization) experts and allows them to monitor their website's performance so that they can make the necessary changes. Compared to BrightEdge, Moz Pro offers more affordable pricing plans, which can be helpful for small businesses with limited budgets. Ultimately, Moz Pro is a great alternative to BrightEdge for marketers who want to manage their website's SEO effectively.

Moz Features

Keyword research:

Moz Pro provides a comprehensive keyword research tool that shows search volume, difficulty, and potential traffic opportunities for targeted keywords.

Site audits:

Moz Pro has a site audit tool that analyzes websites for technical SEO issues, including broken links, crawl errors, and duplicate content.

Link research:

Moz Pro offers a link research tool that analyzes backlink profiles, identifies link-building opportunities, and helps monitor and improve backlink quality.

On-page optimization:

Moz Pro provides on-page optimization recommendations based on targeted keywords and content analysis.

Rank tracking:

Moz Pro offers a rank-tracking tool that tracks the search engine rankings of targeted keywords over time.

Pros of Moz

Moz Pro offers a wide range of tools for keyword research, link building, and site auditing.
The platform provides detailed analytics and reports, making it easy for users to track their website's performance and improve their SEO strategy.
The Moz community and support team are very active, providing helpful resources and quick responses to any questions or issues.

Cons of Moz

The pricing for Moz Pro can be a bit expensive, especially for smaller businesses or freelancers.
Some users have reported difficulties with the user interface, finding it overwhelming or difficult to navigate.
While Moz Pro offers a lot of features, some users feel that it doesn't always provide the same level of depth or detail as other SEO tools.

Moz Pricing Plans

Moz Pro offers multiple pricing plans to suit businesses of different sizes and needs. Here are the pricing plans offered by Moz Pro:

Standard Plan ($79/month): Ideal for those new to SEO and seeking to understand the basics of it.
Medium Plan ($143/month): Suitable for most people because it provides access to the entire range of keyword research tools.
Large Plan ($239/month): Helpful for businesses and agencies that conduct a serious search.
Premium Plan ($479/month): Perfect for large businesses with more advanced SEO needs and in-house marketing teams.

Best suited for

Small-Large Organizations
SEO Specialists
Marketing Managers

Like Moz but don’t think its features are enough? Refer to this exhaustive list of Moz alternatives in our blog “19 Best Moz Alternatives To Consider For Your SEO Needs”

Searchmetrics Alternative #3. SE Ranking

SE Ranking home page featuring its functions

SE Ranking, another potential Searchmetrics alternative, is an SEO tool for digital marketing professionals and SEO teams, providing comprehensive assistance with SEO analysis and optimization endeavors. Its cutting-edge, real-time keyword position tracking system boasts 100% accuracy, enabling users to easily monitor and analyze the performance of their website's keywords.

Key Features

Keyword Rank Tracker: Keep track of your website's keyword ranking positions across major search engines in real-time with this tool that boasts 100% accuracy. You can monitor rankings at the country, region, or city level as frequently as you want.
On-page SEO checker: Similar to Searchmetrics, this tool provides an on-page SEO checker that scans your website's pages for optimization opportunities and recommends improvements to increase your rankings.
Website Auditor: In just 2 minutes, you can evaluate the performance of your own or your client's website and receive recommendations to improve its functionality.
Competitive Analysis Tool: By conducting a thorough analysis of your industry's landscape, this tool helps you identify areas for improvement and capitalize on opportunities that your competitors may be overlooking. You can develop a more informed strategy and stay ahead of the competition.
Backlink Checker: With this analysis, you can see the sources of your backlinks, identify the most valuable ones, and find areas where you could potentially improve.

Pros

It has a user-friendly interface that both new and advanced SEO-tool users can easily navigate.
This SEO software offers advanced competitor analysis features that enable you to identify your competitors' strategies, assess their strengths and weaknesses, and leverage that information to enhance your SEO strategy.
This Searchmetrics alternative seamlessly integrates with popular third-party tools like Google Analytics, Google Search Console, and Google AdWords, allowing you to incorporate your existing data and insights, making the process of SEO optimization faster and smoother.

Cons

SE Ranking may not offer comprehensive keyword data for certain regions, which could limit your ability to optimize your website for those areas.
This Searchmetrics alternative currently lacks a mobile app, which may be inconvenient for users who prefer to work on the go.
Some users have reported slow response times from SE Ranking's customer support team, which can be frustrating when dealing with urgent issues.