Free Meta Description Generator

How to use Scalenut’s free meta description generator tool and drive organic traffic to your website?

If you find yourself conjuring up a meta description with little to no thought, you might be losing traffic by the second.

A unique and exciting meta description convinces users to click through to your page and makes it rank higher. Meta descriptions also appear on SERP and social media sites, which makes them an effective tool to drive organic traffic.

Scalenut’s free AI meta description and SEO tags generator uses advanced GPT3 technology and extensive training modules to create original and functional meta descriptions faster than ever.

Best suited to generate custom meta descriptions for:

• Landing Pages
• How-to Guides
• Blogs
• Long-form Articles

How to use Scalenut’s Meta Description Generator:

Step 1: Enter your blog title or describe your page topic in brief.

Step 2: Mention the keyword you want your meta description to target or include.

Step 3: Click ‘Generate’

It’s as easy as that. Scalenut’s powerful AI generates a meta description that is the correct length, keyword-optimized, and can effectively drive organic traffic to your website.

Now that you know how Scalenut’s free meta description generator works let’s dive deeper into how to write rank-worthy meta descriptions.

What is an SEO Meta Description?

An SEO Meta Description is a short snippet of text that acts as an introduction to your web page.

The meta description and meta tags tell the search engine and anyone searching for relevant information what your page has to offer.

From here, the search engine can decide whether your content matches the user’s search and display it to them. The user then compares the meta descriptions displayed under the page titles in the search results to choose the page they would like to visit.

Apart from the SERP results, Meta descriptions also appear in the page preview on social media websites when you share a link to your page.

This influence of meta descriptions on the click-through rate makes them a fundamental element to consider as part of your SEO strategy.

Meta Description Example

Google Search results are the primary location where meta descriptions appear.

Meta descriptions appear under the SEO title of the page. If the meta description is too long, it can be truncated (shortened) by Google. Google may also pick a section from your page to be your meta description if you have not specified one or the description offered is inappropriate/irrelevant.

Does Google use meta description for ranking?

In recent years, Google has stopped considering meta descriptions as a direct factor for ranking. However, this does not mean that a good meta description cannot influence your Google ranking.

A meta description that is unique, appropriate, and of the right length can,

1. Place your web page in a compelling way to entice searchers to click.
2. Increase your organic click-through rate and hence improve your ranking.
3. Help your page stand out against competitor ranking pages.

The effect of meta descriptions on click-through rates has been well documented in studies as well. A study by Backlinko observed a 5.8% better click-through rate in pages with a meta description versus those without one.

These reasons make it key to focus on meta descriptions and use them correctly.

What is the optimal meta description length?

Getting the meta description length right is crucial to getting the maximum results.

The ideal length of meta descriptions is 150-160 characters (including spaces) and 290 pixels.

If your meta description length is longer than the suggested length, Google may truncate (shorten) it when displayed. Consequently, the user will not be able to read the complete meta tag to check if it fulfills their purpose.

A study by Ahrefs found that 40.61% of pages have meta descriptions that truncate.

To avoid being one of these pages, use Scalenut’s meta description generator. Our tool ensures your meta description is the correct character and pixel length while accommodating your keyword. In case of exceptions, you can easily shorten it while still maintaining the quality.

Google rewrites meta descriptions

Google does rewrite meta descriptions for pages frequently. While this may seem disappointing, there are ways to reduce the chances of Google rewriting your meta description.

Ahrefs, in their study, noted that Google rewrites meta descriptions 62.78% of the time.

It is insightful to note that the percentage of being rewritten drops to 59.65 for head keywords, but meta descriptions with long tail keywords are rewritten 65.62% of the time.

How to check the meta description for a website page?

You can use tools to check the meta description for your or a competitor’s website page. 

A helpful tool to check a meta description for a page is the To The Web’s free Meta Description length checker tool.

Just enter a URL and click ‘Generate Preview’ to see the meta description as it appears on Desktop and Mobile.

You can also find a page's meta description and meta tags in its source code.

To view this, right-click on the page and choose ‘View Page Source.’ A new tab will open with the page’s source code. The ‘head’ of the page is where you will find the metadata, including the tags, keywords, and descriptions.

Optimizing for Google: Meta description best practices to follow

Follow these meta description best practices to get the most out of your meta descriptions.

1. Use primary keywords relevant to the page content.
2. Be descriptive and enticing for the searchers.
3. Stay within the suggested character and pixel limit.

We also suggest going over our detailed guide on optimizing your Meta Description tag.