2M+ Monthly Visitors: How a Pharma Giant Achieved Exponential Growth with Scalenut

The Client at a Glance

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A leading digital healthcare company in India, PharmEasy connects millions online with a wide range of products and services. Their mission is to simplify healthcare access through innovative digital solutions, focusing on improving efficiency, reducing costs, and empowering patient decisions with personalized services.

The Opportunity: Scaling High-Quality Educational Content

The company's digital strategy relied heavily on creating high-quality, educational content to build trust and authority, targeting users across the top (TOFU) and middle (MOFU) of the marketing funnel.

• Create high-quality content that's factually accurate.
• Create comprehensive articles that leave no room for topic gaps.
• Generate organic traffic without incurring significant costs.
• Consistently produce rank-ready educational content targeting TOFU and MOFU keywords.

However, their manual content process struggled to keep pace with these ambitious goals. The existing workflow was slow and labor-intensive, limiting their ability to scale content production efficiently and seize the full market opportunity.

Solution: Transforming Workflow with Scalenut’s AI-Driven Platform

The pharmaceutical leader deployed Scalenut's innovative platform to fundamentally optimize its content creation workflow, transitioning from a manual, multi-step process to a streamlined, AI-assisted system.

Streamlining the Content Management Process

The original content creation process involved ten distinct, manual steps, from Keyword Research to Publishing. Scalenut’s AI dramatically simplified and sped up this workflow, primarily by automating the creation and optimization phases.

Original Process vs. New Process with Scalenut's AI
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By leveraging Scalenut's Cruise Mode (for long-form content), the team minimized the time spent on research, draft creation, and search engine optimization. The AI produced ready-to-rank content pieces, freeing editors to focus on strategic tasks rather than manual content optimization.

Achieving Unprecedented Growth with SEO Tools

The Scalenut platform, including features like Automated Keyword Research, Competitor Analysis (SEO Hub), and AI Templates for short-form content, directly enhanced their SEO strategy and content quality.

Organic Traffic Surge

The optimization efforts led to a massive and consistent increase in organic traffic over the tracking period.

The traffic graph clearly shows the upward trajectory, confirming the success of the new strategy:
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• Organic Search Traffic: 2M
• Keywords: 4M
• Primary Traffic Source: India (85% of traffic, 1.7M)
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Establishing Topical Authority

By consistently producing high-quality, comprehensive content that addressed user intent and topic gaps, the company rapidly established topical authority. The massive increase in ranked keywords (3.9M+) showcases the depth and breadth of their successful content expansion.

The results translated into a 3X growth across key business metrics, including:

• Organic Traffic
• Website Visits
• Click-Through Rate (CTR)
• Ranking Positions

This increase in digital visibility directly contributed to higher app downloads and expansion of their customer base.

Final Score: Dominating the Digital Healthcare Landscape

The collaboration with Scalenut provided the essential efficiency and quality boost required for the company to achieve its content marketing objectives at scale.